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농수산식품 전문채널 설립방안 - 농수산 마케팅 전문가, 농수산업인, 방송전문가 FGI 결과 -

A Plan to Establish Agriculture and Fisheries Special Channel - Marketing Expert, Farmer and Fisher, Broadcasting Expert FGI Result -

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  • URLhttps://db.koreascholar.com/Article/Detail/243028
구독 기관 인증 시 무료 이용이 가능합니다. 4,800원
한국농식품정보과학회 (Korean Society of Food and Agricultural Information Science)
초록

Recently, IPTV population is growing by leaps and bounds. and We performed FGI(Focus Group Interview) with various experts related to agriculture field to establish Agriculture and Fisheries special channel. this growth has social background that is change of paradigm caused by the convergence of broadcasting, demand for Agriculture and Fisheries special channel using new media thanks to interests in Wellbeing, Green food. so we think that we need to consider the way to establish Agriculture and Fisheries special channel and its validity from all angles. that is why we are having a heated discussion with Agriculture and Fisheries marketing experts, farmer, fisher(Korean Cyber Farmer Association), broadcasting experts. Concretely, government budget is needed to establish Agriculture and Fisheries special channel, so we are just about to examine its validity and find business model. to make this discussion detailed, we made 4 subjects. First, Do we need agro-fishery products distribution channel using media? Second, After establishing of Agriculture and Fisheries special channel, how many demands will occur? Third, Should we make Agriculture and Fisheries special channel public channel? Fourth, What would be profit model of Agriculture and Fisheries special channel?

키워드
저자
  • 박지섭(아주대학교 e-business학부) | Ji Seob Park
  • 문정훈(KAIST 경영과학과) | Junghoon Moon
  • 김진기(한국항공대학교 경영학부) | Jin Gi Kim