In recent times, NFC technology adaptations for smartphones have been increasing. This study proposes the adaptation of agri-food business models based on NFC technology and presents the basic technological characteristics of NFC. An NFC tag can store more information than prior tagging technology methods, such as QR codes, and provides a better user experience. Based on the unique features of NFC, this study suggests an NFC business model application for the agri-food business.

• Sung Chul Lee(College of Agriculture and Life Sciences Seoul National University)
• Nam Jung Kim(College of Agriculture and Life Sciences Seoul National University)
• Jae Eun Park(College of Agriculture and Life Sciences Seoul National University)
• Seong Gu Yu(College of Agriculture and Life Sciences Seoul National University)
• Junghoon Moon(College of Agriculture and Life Sciences Seoul National University) mail