This paper proposes using learning outcomes as means to measure knowledge transfer. It is based on a study to assess the effectiveness of knowledge transfer using the knowledge management concept of externalization by means of weblog access. In the knowledge era, knowledge transfer from the instructor to learners is important since the goal of educational system is the learners gaining the knowledge through the process of knowledge transfer from the instructor. To address the assumption, the study was conducted both quantitatively and qualitatively and collected data from the respondents. For quantitative analysis, the author surveyed measuring different variables targeting 326 undergraduate students randomly sampled, and the multiple choice test using 5- point Likert scale. The reliability analysis was analyzed. For qualitative analysis, the author collected data from 60 students’ weblog. Studies have shown that knowledge transfer can be problematic, and an effective transfer of knowledge can be difficult. The difficulty arises when the transferred knowledge becomes ambiguous, disrupted (hence incomplete), and distributed all over (making it difficult to link them together. Five hypotheses were formulated to examine the relationship between key characteristics of knowledge and learning outcome, in addition to content analysis on the externalized knowledge in the form of learners’ weblogs. The findings revealed some significant results involving the key characteristics of knowledge. The implication from this study can contribute much to the instructors and learners in knowing what knowledge that the instructor can transfer to learners and what knowledge is gained by learners as learning outcomes. In addition, the learning outcomes can tell the instructor to search for the right methodologies for improving the knowledge transfer to learners.

• Korawan Suebsom(Nakhon Si Thammarat Rajabhat University)
• Zulkhairi Md. Dahalin(Universiti Utara Malaysia)