Web-based services have fundamentally confidential problems due to characteristics of internet environment such as anonymity. These problems are serious obstacles to grow the web-based services. The security and confidence of web-based services rely on both service provider and users' opinion. But the former has difficulty in trusting the service provider and the latter takes too long time to propagete all users after converging their opinion. Therefore it is necessary to establish the objective and confidential evaluation and certification program for web-based service. In this paper, the internal and external web-based services evaluation and certification programs are compared and analyzed. The critical factors and evaluation methodology for secure and confidential web-based service are identified. Finally, this paper provides the improvement and strategy for web-based services evaluation and certification program.

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