This paper proposes the selection model of the telecommunication company using an analytical hierarchy process. When selecting a telecommunication company, consumers conflict the difficulty In decision-making because there are many competitive and complementary factors of telecommunication companies. To select an optimal telecommunication company, consumers need to consider a number of different quantitative and qualitative factors such as fare, various services, additional function and so on. In this study, we use the analytic hierarchy process based method for selecting the telecommunication company considering various factors to help consumers' decision-making for their benefits.

• 서광규 | Seo, Kwang-Kyu