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자본투자를 고려한 전문대학의 고객만족전략 KCI 등재

Customer Satisfaction Strategy of the College Considering Capital Budgeting

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  • URLhttps://db.koreascholar.com/Article/Detail/245506
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대한안전경영과학회지 (Journal of Korea Safety Management & Science)
대한안전경영과학회 (Korea Safety Management & Science)
초록

Quality function deployment(QFD) is becoming a widely used customer oriented approach. The aim of this paper is to present an analytic method of quality function deployment that is to maximize customer satisfaction, using a customer satisfaction survey conducted in the college in Korea. Combining weights and satisfaction indices, "performance/important" diagrams are to develop and this grid can be used in order to identify priorities for decision making. Also, this paper shows a 0-1 integer programming model for maximizing customer satisfaction subject to a budget constraint in QFD planning process with case study.

저자
  • 우태희 | Woo, Tae-Hee