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SN비를 활용한 다기준 제품 포지셔닝 분석에 관한 연구 KCI 등재
A Study on Multi Criteria Product Positioning Analysis Using SN ratio
대한안전경영과학회지
(Journal of Korea Safety Management & Science)
제10권 제2호 (2008.06)
pp.211-216
pp.211-216
대한안전경영과학회
(Korea Safety Management & Science)
초록
Using this model, SN ratio of taguchi method for each of subjective factors as well as values of weights are used in this comprehensive positioning method for product. A example is presented to illustrate the model and to show a rank reversal when compared to a model that eliminates the highest and lowest customers' values allocating the weights and the subjective factors.
저자
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