This paper reviewed the relationship between job characteristics and incremental innovation, and the moderating effect of tenure. The results of multiple regression analysis, based on the responses from 241 employees in service industry, showed that job variety, identity, importance, autonomy and feedback have positive relationships with incremental innovation. In moderating effects, tenure interacts with variety and identity to have positive effects on incremental innovation, but tenure interacts with job importance, autonomy and feedback to have negative effects on incremental innovation.