This study has intended to find strategies improving rural amenity through establishing eco-village. This research presented eco-village establishment as an alternative to solve the problems that current rural villages face, such as FTA farming crisis, aging, weakening of farming competitiveness. Thus, this study has set up ecological rural amenity strategies, based on the principles and cases of both eco-village development and rural amenity through suitability analysis and statistical analysis with survey analysis. This study has defined the eco-rural amenity and set up such categories as environment, history-culture, society, image, and economy. Based on the definition and categories, this study has found the strategies to improve ecological rural amenity in accordance with categories.