The objective of this study was to analyze the determinant factors in the new agricultural technology acceptance targeted to the automatic switchgear for heat-retaining mulching used on the oriental melons farms. The probit and the logit models were estimated using survey data. The result indicated that the level of income, innovativeness, and reliability are important factors of the new agricultural technology acceptance. Therefore, it is considered the level of income, innovativeness, and reliability in advance to extend the new agricultural technology quickly.

• 최돈우(경상북도 농업기술원) | Choi, Don-Woo
• 연일권(경상북도 농업기술원) | Yeon, Il-Kweon
• 도한우(경상북도 농업기술원) | Do, Han-Woo
• 임청룡((주)엘케이 경영연구원) | Lin, Qing-Long Corresponding author