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올레길 7구간의 이용객 만족도 및 이미지 분석 KCI 등재

The Study on the Satisfaction and Image of Passenger at Section Seven, in Olle-gil

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농촌계획 (Journal of Korean Society of Rural Planning)
한국농촌계획학회 (Korean Society Of Rural Planning)
초록

This study aimed to investigate the images that affect general travel behavior and satisfaction of eco-tourists of Section seven of Jeju Olle-gil and to give eco-tourists preferred images to newly constructed eco-tour sections. Adjectives were selected to evaluate images, and for analysis, a survey was carried out with 132 persons who have toured 7 section of Jeju Olle-gil. On this survey, basic travel type, overall satisfaction, image before and after experience, age, gender, satisfaction level and accompanying type were inquired. 81(61.4%) knew section 7 of Jeju Olle-gil 'in advance', and 58(39.1%), which takes up the largest portion in this question, came to choose section 7 by a word of mouth. 95(71.9%) answered that they stayed 2 nights and 3 days, and 55(41.7%) answered that they stayed at a pension as accommodation. As for accompanying type, 34(25.7%) answered they accompanied family and relatives. As for the decision of visit, 60(45.5%) replied that they decided one month prior to the visit. And as for the purpose of visit, 63 (33.8%) replied they visited to appreciate nature. The adjectives that demonstrate overall satisfaction and significance level of the tourists were 'placid', 'refreshing', 'living', 'mountainous' and 'green'. As for the satisfaction level, people were satisfied with its environment, cleanliness level and direction boards. The types of section preferred by the tourists were clay pavements, followed by sand-masa soil mixture pavement and wooden deck pavement. 'Oidolgae' section was selected as the representative section, and 10:00a.m.~12:00p.m. was preferred as visiting time. And it is also proved that people were positive in appointing photo zones.

저자
  • 강방훈(농촌진흥청 국립농업과학원) | Kang, Bang-Hun
  • 조승진(단국대학교-농촌진흥청 학연협동과정) | Cho, Seung-Jin
  • 손진관(단국대학교 대학원) | Son, Jin-Kwan
  • 신지훈(단국대학교 녹지조경학과) | Shin, Ji-Hoon Corresponding author