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통합·이설방식의 전통시장 현대화 사업에 대한 상인과 고객의 만족도 분석 - 나주목사고을시장을 사례로 KCI 등재

Analysis of Satisfaction of Merchants & Customers on Facility Modernization Project by Integration & Move Method of Traditional Market - in the Case of Naju Moksagoeul Market

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농촌계획 (Journal of Korean Society of Rural Planning)
한국농촌계획학회 (Korean Society Of Rural Planning)
초록

This study aims at reviewing satisfaction on facility modernization project of traditional market by case study on integration & move method of 2 markets (Seongbuk 5 day market & Geumgye daily market). Following this study, it asked 182 merchants & customers at Naju Moksagoeul Market about satisfaction and performance on integration & move and the facility modernization project of traditional markets. According to results of the survey, not only merchants but also customers are satisfied with the modernization project. But in detail, valuations between 5 days market and daily market, and between merchants and customers are different. For example, merchants regard as negative, but customers as positive about move of the markets from city to outside. About half of respondents answer that number of market visits and sales volume after move of the markets are higher than before. More than 80% of respondents answer that culture & tourism market programs are helpful to the market revitalization.

저자
  • 조진상(동신대 도시계획학과 교수) | Cho, Jin-Sang Corresponding author