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On the Performance Evaluation of the Chinese Container Liner Shipping Companies: A Case Study on COSCON, CSCL, and Sinolines by Applying an AHP Model
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/260735
Journal of Korean Navigation and Port Reserch
(한국항해항만학회지)
Vol.28 No.9 (2004.12)
pp.775-781
pp.775-781
한국항해항만학회
(Korean Institute of Navigation and Port Research)
초록
This study aims at helping Chinese container liners keep constant competitiveness in the heated competition Analytic Hierarchy Process (AHP), a mathematics-based, multi-criteria decision analysis methodology is applied in the study to the performance evaluation on the three biggest Chinese container liners: COSCON, CSCL, and Sinolines. Through the final results of AHP model, we completely learn the current situation of Chinese liners, therefore they are able to enhance the competitive advantage from modifying operation strategy and competition strategy in accordance with the shipping market.
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