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A Combined Optimization/Simulation Approach to the Reconfiguration of Express Delivery Service Network for Strategic Alliance

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Journal of Korean Navigation and Port Reserch (한국항해항만학회지)
한국항해항만학회 (Korean Institute of Navigation and Port Research)
초록

As the market of express delivery services expands rapidly, delivery service companies are exposed to severe competition. As a result of the surplus of delivery companies, they are struggling with remaining competitive at a reasonable price with appropriate level of customer satisfaction. To cope with competition pressures, a strategic alliance is suggested as an effective solution to the challenges faced by small and medium enterprises (SMEs) in express delivery services. Therefore, this study suggests a combined optimization and simulation approach to the reconfiguration of an express delivery service network for strategic alliance with respect to strategy partnership of closing/keeping service centers among companies involved and adjustments of their cutoff times. An illustrative numerical example is presented to demonstrate the practicality and efficiency of the approach.

저자
  • 고창성 | Ko, Chang-Seong
  • 김홍배 | Kim, Hong-Bae
  • 고현정 | Ko, Hyun-Jeung