Web usability for e-commerce sites becomes a more important issue as e-commerce gains its popularity. As for agricultural products, consumers are especially sensitive to the quality of information during transaction process. Successful e-commerce sites of agricultural products, such as Wine.com and Tesco, identified regular usability testing as part of key success factors. This paper aims to identify processes for evaluating usability for e-commerce sites of agricultural products and provide strategies to improve usability. The study aims to evaluate e-commerce usability of selected e-commerce sites using heuristic evaluation to provide objective e-commerce sites usability analysis for each transaction process.

• 이동원(KAIST IT융합연구소/산업경영연구소 연구원) | Dongwon Lee
• 조수란(KAIST IT경영학과 석사과정) | Suran Jo
• 문정훈(KAIST IT 경영학과 조교수) | Junghoon Moon