The purpose of this study is to present many polices of transportation demand management and ways to institutionalize them in order to actively introduce the total number of vehicles system as a strategy to solve the traffc problems in the Jeju area and protect the environment on Jeju Island.
Various measures and polices of transportation demand management as well as the total number of vehicle system are presented. These are considered as long-term policies which need to be applied to the Jeju area. Implementing these policies will need some time to attract the public’s policy compliance and they need to be institutionalized through a variety of ways. Below are the ways to achieve this goal: (1) Introduction of the total number of vehicles system, (2) introducing motor fuel tax on energy consumption, (3) differentiation of parking fees based on types of vehicles, (4) charging for mileage, (5) collecting congestion fees and levying garage option, and (6) managing license plates through auction.

Abstract
 Ⅰ. Introduction
 Ⅱ. Concept and Necessity of Transportation Demand Management
  1. Concept of Transpor tat ion Demand Management
  2. Traffic Condition on Jeju and Necessity of Int roduc ing Transpor tat ion Demand Management
 Ⅲ. Case Study for Transportation Demand Management in Foreign Countries
  1. Transportation Demand Management in Singapore
  2. Transportation Demand Management in Beijing
 Ⅳ. Policy Suggestion
 Ⅴ. Conclusion
 References

• Kyung-Soo Hwang(Associate Professor, Dept. of Public Administration, Jeju National University) The first and corresponding author
• Yan Yan(Dept. of Public Administration, in the master’s degree course)
• Kwan-Woo Ko(Dept. of Pubilc Administration, in the doctoral course)
• Kyung-Bum Kim(Researcher, The Institute of Social Science, Jeju National University)
• Daejun Kim(Researcher, The World Environment and Island Institute)