The paper examined empirically environmental beliefs among Jeju women in South Korea by analyzing survey data collected in 1999. The findings indicate that 58 per cent of Jeju women held pro-environmental beliefs that were measured with the Revised New Ecological Paradigm Scale. Environmental beliefs being structured with four dimensions in the mind of Jeju women educational attainment proved a significant determinant for the two belief dimensions: human’s excessive involvement in nature and human superiority over nature. Those with higher educational attainment agreed strongly with the belief in human’s excessive involvement in nature whereas rejecting the belief in human superiority over nature.

• Shin-ock Chang(The World Environment and Island Institute, Jeju National University)