논문 상세보기
pp.155-161
화훼 산업 정체에 대한 대안으로 주목되고 있는 프리저브드 플라워의 브랜딩 작업의 일환으로 연구된 색채 감성 패키지에 대해 디자인 목적과 표현의 적합성을 검증해 보았다. 전문가 설문을 통해 디자인 컨셉 설정 측면에서 적합함을 도출하였으며, 후속 연구에서는 Elegant 언어에 대한 패키지가 의미를 가질 수 있음도 알 수 있었다. 디자인 표현에 있어서는 3개안에 대해서는 표현과 의도가 일치함을 도출하였고, 1개안의 경우는 패키지 디자인의 특성을 고려하여 의도적으로 표현 수위를 조절했다는 측면에서 볼 때, 표현의 적합도를 올리기 위한 점과 함께 설문 방법적인 면에서 보완이 필요하다는 점도 얻을 수 있었다.
The purpose of this study is verifying the suitability of design concepts and expression of DIY Package based on Color Sensibility. Color Sensibility DIY Package based on the branding work has a significance as emotional design, it suits as preserved flower goods. The scope and method of study is as follows. First, we did a survey about the suitability of design concepts to flower, design and color experts. Second, we did a survey about the suitability of design expression of 4 package. Finally, we analyzed the survey data and drew a suitability and the additional meaning. The result is as in the following. The concept words (pretty+romantic, classic+gorgeous, natural, casual) was suitable and additionally another concept word ‘Elegant’ has a meaning at flower goods, so we can reflect the result at a follow-up study. At design expression, most preferred image words on package 2,3,4 (pretty+romantic, natural, casual) were coincided to purposive concept words. It means it is perfectly obvious that the communication through the design was effective. At package 1 (classic+gorgeous,), second preferred image word were coincided to purposive concept words. The color of package was adjusted on purpose for being aware of flower well based on the characteristics of package design, if the image of flowers in the package are simulated together is suggested on the survey paper, we can reduce the communication gap. And we need to modify the pattern of package 1 according to additional opinion of people surveyed.
