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THE EFFECTS OF CONDITIONAL SALES PROMOTION TACTIC ON CUSTOMERS’ CONSUMPTION INTENTION AND SATISFACTION: FROM THE PERSPECTIVE OF ATTITUDE THEORY

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  • URLhttps://db.koreascholar.com/Article/Detail/270924
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Wen-Hsuan Lee(Ming Chi University of Technology)