DETERMINANTS FOR PURCHASING THE OTC(OVER THE COUNTER) DRUGS: DIFFERENCE BETWEEN THERAPY AND PREVENTIVE MEDICINE - koreascholar

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DETERMINANTS FOR PURCHASING THE OTC(OVER THE COUNTER) DRUGS: DIFFERENCE BETWEEN THERAPY AND PREVENTIVE MEDICINE

Jiho Choi, Jae Wook Kim, Donghyun Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/270956

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Global Marketing Conference

2014 Global Marketing Conference at Singapore (2014.07)
pp.700-702

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Over the counter drugs Preventive medicine Ethical drug Prevention focus Therapy medicine

저자

Jiho Choi(Chonnam National University)
Jae Wook Kim(Korea University)
Donghyun Lee(Chonnam National University)

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