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MANAGERIAL RESOURCES, MARKET ORIENTATION, MARKETING CAPABILITIES, AND BUSINESS PERFORMANCE: AN EMPIRICAL ANALYSIS OF JAPANESE MANUFACTURING COMPANIES

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/270958
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Hidesuke Takata(Keio University)
  • Ikuo Takahashi(Keio University)