DIGITAL TOUCH POINTS OF LEISURE TRAVELLERS FROM EMERGING MARKETS: A CASE OF BRIC COUNTRIES

Sanjay Nadkarni; Chris Dutt; Terry Kane

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DIGITAL TOUCH POINTS OF LEISURE TRAVELLERS FROM EMERGING MARKETS: A CASE OF BRIC COUNTRIES

Sanjay Nadkarni, Chris Dutt, Terry Kane

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/271084

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Global Marketing Conference

2014 Global Marketing Conference at Singapore (2014.07)
pp.681-695

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

The tourism sector globally is reaping dividends from an upswing in outbound leisure traffic from emerging economies as their growth rates continue to outpace their developed counterparts. Simultaneously, digital leapfrogging and innovation in these markets is providing further impetus to economic growth and increasing numbers of outbound tourists from BRIC nations.

키워드

BRIC Case study Emerging markets Economic growth Communication channel

저자

Sanjay Nadkarni(The Emirates Academy of Hospitality Management)
Chris Dutt(The Emirates Academy of Hospitality Management)
Terry Kane(Jumeirah Group)

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