IMAGE MANAGEMENT OF A NATION AS A BRAND: CASE OF SOUTH KOREA - koreascholar

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IMAGE MANAGEMENT OF A NATION AS A BRAND: CASE OF SOUTH KOREA

Sung Tai Hong, Sang-Lin Han, Sung-Ho Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/271114

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Global Marketing Conference

2014 Global Marketing Conference at Singapore (2014.07)
pp.589-612

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

저자

Sung Tai Hong(Hanyang University)
Sang-Lin Han(Hanyang University)
Sung-Ho Lee(Hanyang University)

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