THE COMPLEMENTARY EFFECT OF EXPORT MARKET ORIENTATION AND ENTREPRENEURIAL ORIENTATION ON THE INTERNATIONAL PERFORMANCE OF SMEs

Florin Sabin Foltean; Emöke–Szidonia Feder

논문 상세보기

THE COMPLEMENTARY EFFECT OF EXPORT MARKET ORIENTATION AND ENTREPRENEURIAL ORIENTATION ON THE INTERNATIONAL PERFORMANCE OF SMEs

Florin Sabin Foltean, Emöke–Szidonia Feder

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/271775

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Global Marketing Conference

2014 Global Marketing Conference at Singapore (2014.07)
pp.2070-2079

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

This research explore the complementarity effect of export-market orientation and entrepreneurial orientation on export performance of SMEs from a CEE developing economy. We found that the likelihood of this effect on export profitability is higher in dynamic export market environments if high level of resources are committed to export operations.

키워드

Export market orientation Market orientation Entrepreneurial orientation International performance SEMs

저자

Florin Sabin Foltean(West University of Timisoara)
Emöke–Szidonia Feder(West University of Timisoara)

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