This research was conducted to undertake the impact of advertisements on multiple social media platforms on consumer responses. The study also researches internet and social media consumption habits of consumers of different demographics. The results largely suggest that positive consumer responses in form of better brand engagement, loyalty and recall are associated with organizations that indulge in promoting their products and services on multiple social media.

• Rajesh Asrani(N R Institute of Business Management, Gujarat Law Society)
• Hitesh Ruparel(N R Institute of Business Management, Gujarat Law Society)