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NEUROMARKETING INSIGHTS INTO CONSUMER PERSONALITY TYPES AND THEIR CHOICES

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  • URLhttps://db.koreascholar.com/Article/Detail/271883
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

Consumer decision making and behaviour happen largely under the radar of the conscious mind. In order to market brands and products effectively, the limbic system in the brain holds many clues as to how to segment consumers and increase impact with key target groups.

저자
  • Katharina Kuehn(RDG Insights)