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THE DIFFERENCE OF THE STRUCTURE OF CATEGORY KNOWLEDGE AT EACH STAGE OF THE PURCHASE DECISION MAKING-PROCESS
Naoki Akamatsu
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/271886
4,000원
초록
This study focuses on consumer knowledge which is one of the determinants of consumer behavior, referring to difference in consumer knowledge at each stage of the purchase decision making-process. Thus, for that reason, the consumer behavior specified by consumer knowledge is difference at each stage of purchase decision making-process.
키워드
Consumer knowledgePurchase decisionConsumer behaviorProductDecision making-process
저자
