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FASHION DESIGN AND MARKETING FOR SUSTAINABILITY AND SOCIAL CHANGE:THEORY AND PRACTICE
Leslie Davis Burns
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/271887
3,000원
초록
This paper integrates scholarly work and industry practices in fashion design, marketing, and consumer behavior as the basis for presenting six principles of fashion design and marketing for sustainability and social change. Criteria for effective marketing strategies are offered.
키워드
Fashion designMarketing strategySustainabilityConsumer behaviorSocial change
저자
