논문 상세보기

UNDERSTANDING FIRMS’ WILLINGNESS TO PARTICIPATE IN OPEN INNOVATION: EVIDENCE FROM THE BIOTECHNOLOGY INDUSTRY

Insoo Son, Jong-Ho Lee, Dongwon Lee
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/271909
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

This study explores influencing factors for firms’ willingness to participate in open innovation. We identify commitment and trust, switching cost, and IT infrastructure as the key predecessors. The study further examines how these variables affect the firms’ participation in open innovation using datasets from the UK biotechnology industry.

키워드
Biotechnology industryOpen innovationUKHigh-technology firmCompetitive advantage
저자
  • Insoo Son(Korea University)
  • Jong-Ho Lee(Korea University)
  • Dongwon Lee(Korea University)