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UNDERSTANDING FIRMS’ WILLINGNESS TO PARTICIPATE IN OPEN INNOVATION: EVIDENCE FROM THE BIOTECHNOLOGY INDUSTRY
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/271909
4,600원
초록
This study explores influencing factors for firms’ willingness to participate in open innovation. We identify commitment and trust, switching cost, and IT infrastructure as the key predecessors. The study further examines how these variables affect the firms’ participation in open innovation using datasets from the UK biotechnology industry.
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