Technological advances and rapid industrial growth raise concerns about industrial waste as one of the greatest hazards to human and environmental health. International attention has turned to sea dumping because it poses danger to ocean environments and interferes with seagoing vessels. Thus environmentalists are calling for cross-border cooperation in prohibiting companies from dumping their industrial wastes into the sea. Beginning 2016, Korea will be required to ban sea dumping of industrial waste in accordance with the London Dumping Convention (LDC: Convention on the Prevention of Marine Pollution by Dumping of Wastes and Other Matter; also called the London Convention or LC '72). The Asian Citizen’s Center for Environment and Health reports that in 2013 Korea dumped 116 million tons of industrial waste into the sea: 77.6% (90 million tons) was industry wastewater sludge; 21.8% (25.3 million tons) was industrial wastewater. In this year, 2014, 427 companies will dump 53 million tons. The Korean government first planned to ban sea dumping starting this year, but then gave companies a two-year grace period for preparing to dump industrial wastes onto the land rather than into the sea. In response to the changing market environment, our company will use marketing 4P strategy to focus on disposing industrial waste in landfills. First, we will assure that our processes for dealing with industrial wastes will be timely and legal. Second, we will offer competitive prices and provide better value to our customers by analyzing switching costs of sea-to-land dumping and examining market conditions so that we have competitive advantages in the initial market. Third, by analyzing distribution channels regarding sea dumping, we can rearrange the process for better benefits and profits. Furthermore, we can reinforce relationships with logistic companies and customers. Last, we can improve and reinforce our brand image by using various media outlets to tell institutions and consumers about our experiences and advantages. Our strategy should extend our market, establish new customers, grow our company, and help preserve the marine ecosystem.

• Jae Sup Roh(Changwon National University)