DOES VISITORS’ MEMORY MATTER? THE APPLICATION OF AN EXTENDED MEHRABIAN AND RUSSELL MODEL TO CONSUMERS’ EVENTS: THE CASE OF ARMADA

Aikaterini Manthiou; Kafia Ayiadi; Seonjeong (Ally) Lee; Liang (Rebecca) Tang

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DOES VISITORS’ MEMORY MATTER? THE APPLICATION OF AN EXTENDED MEHRABIAN AND RUSSELL MODEL TO CONSUMERS’ EVENTS: THE CASE OF ARMADA

Aikaterini Manthiou, Kafia Ayiadi, Seonjeong (Ally) Lee, Liang (Rebecca) Tang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/271970

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Global Marketing Conference

2014 Global Marketing Conference at Singapore (2014.07)
pp.1114-1119

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

We aimed to extend the Stimulus–Organism–Response framework. Atmospherics and staff service were evaluated as stimulus impacting attendees’ social/self concept and memory (organism), and further leading to behavioral intention (response). Memory is not only an effective predictor of behavioral intention but also mediates the social/self concept value and behaviors.

키워드

Stimulus–Organism–Response Consumer Local communities Mehrabian–Russel model Consumption experience

저자

Aikaterini Manthiou(NEOMA Business School)
Kafia Ayiadi(NEOMA Business School)
Seonjeong (Ally) Lee(Kent State University)
Liang (Rebecca) Tang(Iowa State University)

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