DETERMINANTS OF DUAL DISTRIBUTION CHANNELS - koreascholar

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DETERMINANTS OF DUAL DISTRIBUTION CHANNELS

Hidesuke Takata, Satoshi Ishikawa, Yuji Kubota, Tetsuo Horiguchi

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/271971

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Global Marketing Conference

2014 Global Marketing Conference at Singapore (2014.07)
pp.1109-1113

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Dual distribution channels Asset specificity Behavioral uncertainty Transaction frequency Market orientation Ambidexterity strategy External environment

저자

Hidesuke Takata(Keio University)
Satoshi Ishikawa(Keio University)
Yuji Kubota(Keio University)
Tetsuo Horiguchi(Keio University)

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