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DETERMINANTS OF DUAL DISTRIBUTION CHANNELS

Hidesuke Takata, Satoshi Ishikawa, Yuji Kubota, Tetsuo Horiguchi
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/271971
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Global Marketing Conference
2014 Global Marketing Conference at Singapore (2014.07)
pp.1109-1113
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Dual distribution channelsAsset specificityBehavioral uncertaintyTransaction frequencyMarket orientationAmbidexterity strategyExternal environment
저자
  • Tetsuo Horiguchi(Keio University)
  • Yuji Kubota(Keio University)
  • Satoshi Ishikawa(Keio University)
  • Hidesuke Takata(Keio University)
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양식 선택

Hidesuke Takata, Satoshi Ishikawa, Yuji Kubota, Tetsuo Horiguchi. (2014). DETERMINANTS OF DUAL DISTRIBUTION CHANNELS. 2014 Global Marketing Conference at Singapore, 1109-1113.

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