HOW EMERGING MARKET INVESTORS VALUE COMPETITORS’ BRAND EQUITY: A STUDY ON THE SPILLOVER OF BRAND CRISIS IN CHINA’S FINANCIAL MARKET - koreascholar

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HOW EMERGING MARKET INVESTORS VALUE COMPETITORS’ BRAND EQUITY: A STUDY ON THE SPILLOVER OF BRAND CRISIS IN CHINA’S FINANCIAL MARKET

Peng Zou, Guofeng Li

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/271987

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Global Marketing Conference

2014 Global Marketing Conference at Singapore (2014.07)
pp.1024-1028

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Customer equity Value equity Relationship equity Brand equity Driver of customer equity

저자

Peng Zou(Harbin Institute of Technology)
Guofeng Li(Harbin Institute of Technology)

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