The purposes of this study were (1) to investigate the factors which affect customer satisfaction of Upo wetland ecotourism website, Upo Wetland Cyber Ecological Park. (2) to examine the relationship between satisfaction and behavioral intentions, specifically, the desire to revisit and :recormnend it to others. The four factors were ecotourism contents, design, system charaderistics, and trust. It was found that four factors, i.e., ecotourism contents, design, system characteristics, and trust were significantly influencing customer satisfaction, which in tum affected revisit and word of mouth. Suggestions for further studies and managemental implications are discussed.

ABSTRACT
  Ⅰ. 서론
  Ⅱ. 연구방법
  Ⅲ. 결과
  Ⅳ. 고찰
  Ⅴ. 적요
  Ⅵ. 인용 문헌

• 노용호(우포늪생태관) | Yong-ho Roh
• 임채관(동명대학교) | Chae-Kwan Lim 교신저자
• 김홍열(대구가톨릭대학교) | Hong-Yul Kim