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한산모시문화제의 방문자 만족도와 지역편익 분석 KCI 등재

Analysis of Visitors' Satisfaction on Hansan Ramie Fabric Ecotourism Festival and Regional Benefits

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인간식물환경학회지 (Journal of People Plants and Environment)
인간식물환경학회 (Society For People, Plants, And Environment)
초록

The purposes of this study were to investigate visitors' satisfaction and residents' benefits on Hansan Ramie Fabric Ecotourism Festival. The sample of this study was 232. The results of this study were as follows. First, tourists more satisfied with event interesting, variety, and experiences at this festival than residents. Second, It was found that tourists significantly satisfied with understanding of local cultures compared to residents. It was found that tourists spent more money than residents, and the festival contributed to local economy. This study examined only few festival event programs. For the future study, it is necessary to investigate more programs of the festival and examine the determinants factors of visitors' and residents' satisfaction.

목차
ABSTRACT
  Ⅰ. 서론
  Ⅱ. 연구방법
  Ⅲ. 결과 및 고찰
  Ⅳ. 결론
  Ⅴ. 인용문헌
저자
  • 정강환(배재대학교 관광·이벤트경영학과) | Gang-Hoan Jeong
  • 노용호(우포늪생태관) | Yong-Ho Roh 교신저자
  • 김홍열(대구가톨릭대학교 플라워디자인과) | Hong-Yul Kim
  • 이정훈(배재대학교 대학원 관광경영학과 석사과정) | Jung-Hun Lee