The present study is aimed at examining in multilateral ways the structural relationship among technological orientation, market orientation and product development performance of manufacturing companies, which are deemed to be key factors for them to increase absorptive capacities. From the study, it was revealed that: First, in terms of the relationship between market orientation and absorptive capacities, it was made clear by the analysis that the market orientation sought after by manufacturing companies has influence upon their absorptive capacities. Second, with regard to the relationship between technological orientation and absorptive capacities of manufacturing companies, the analysis found that the technological orientation pursued by them affects their absorptive capacities. Third, as for the relationship between absorptive capacities and product development performance, the analysis made it clear that the absorptive capacities of manufacturing companies exerts influence upon their product development performance. Fourth, in respect to the relationship between market orientation and product development performance, it was concluded from the analysis that market orientation produces effect upon product development performances like technological innovation and acquisition of new technologies needed for product development. Finally, regarding the relationship between technological orientation and product development performance of manufacturing companies, it became obvious from the analysis that the technological orientation affects the product development performance.

Abstract
 1. 서 론
 2. 선행연구
  2.1 시장지향성
  2.2 기술지향성
  2.3 흡수역량
  2.4 제품개발성과
 3. 연구모형 설정 및 변수 설계
  3.1 연구모형 설정
  3.2 변수 설계
 4. 분석결과
  4.1. 표본설계
  4.2 타당성과 신뢰성 분석
  4.3 연구모형검증
 5. 결론 및 시사점
 6. References
 저 자 소 개

• 나상균(원광대학교 경영학부) | Sang Gyun Na Corresponding author
• 진천(원광대학교 경영학부 박사과정) | Chen Tian