Purpose - Today’s world is rapidly changing due to swift changes in organization’s infrastructures and supply chain is becoming an important factor which affects the organization’s global competitiveness. Research design / data / methodology - Researchers indicated that environment uncertainty is considered an external driving force to establish a unique supply chain. Market competition, reducing the gap of performance and quality between the products are compelling the practitioners and researcher to change the paradigm of managing the business processes effectively and efficiently. Results - In old times, supply chain of any organization was measured on the basis of inventory turns, defect rats, lead times, stock buffering and service level. But, Lee H.L. in 2004, published an article in Harvard Business Review who proposed three A (Adaptable, Agile and Aligned) termed as “Triple-A” of successful supply chain. Conclusions - He claimed that organizations can compete through the creation of Triple-A supply chain. Hence, the basic aim of this review paper is to develop basic insights regarding what is Triple-A of supply chain, its importance and functioning in today’s competitive world.

• Muhammad Ishtiaq Ishaq(Department of Management Sciences, Global Institute Lahore)
• Nazia Hussain(Department of Management Sciences, Global Institute Lahore)
• Waseem Khaliq(Department of Management Sciences, Global Institute Lahore)
• Muhammad Waqas(Department of Management Sciences, Global Institute Lahore)