논문 상세보기

Effects of Ethical Management of Retail Enterprises in Korea on Corporate Image and Purchase Intention KCI 등재

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/291501
서비스가 종료되어 열람이 제한될 수 있습니다.
한국유통과학회 (Korea Distribution Science Association)
초록

management on corporate image and purchase intention. Research design, data, and methodology - The study employs monthly time series data from October 2013 to November 2013, analyzing variables to verify hypotheses. These concern three questions on marketing communication, five on public interest business activities, four on donation & sponsorship, two on donation & sponsorship activities, six on corporate image, four on volunteer service, and five on demographic characteristics. Results - Hypothesis 1, "Ethical management in marketing communication, public interest business, donation & sponsorship, and volunteer service positively affects corporate image," was partially adopted with significant regression of marketing communication, public interest business activity, and donation & sponsorship. Hypothesis 2, "Ethical management such as marketing communication, public interest business, donation & sponsorship, and volunteer service positively affects purchase intention," was partially adopted with significant regression of marketing communication and public interest business. Hypothesis 3, "Corporate image positively affects purchase intention," was adopted at significant regression. Conclusions - Ethical management influenced purchase intention and corporate image.

저자
  • Shuai Su(Prof. of Dept. School of Business Administration, Shandong University of political science and law)
  • Young-Jun Jeong(Major in Health Industry Distribution, School of Medical Industry Eulji University)
  • Jin-Young Choi(Major in Health Industry Distribution, School of Medical Industry Eulji University)
  • Sun-Woong Kim(Dept. of IT & Marketing, Graduate of Eulji University) Corresponding author