Purpose This – paper examines Kazakh women’s spending patterns and buying behavior. Research design, data, and methodology – After thoroughly reviewing the related literature on consumer behavior in general, and female consumer behavior in particular, both questionnaires and in-depth personal interviews were used to collect data from 400 Kazakh women consumers equally chosen from the age groups 20-30, 30-40, 40-50, and above 50. Results – A stratified and convenient sample was employed, and the selected five hypotheses were proved using the Karl Pearson Coefficient of Correlation. Related to spending patterns, 40 and 35 percent of the 20-30 and 30-40 age groups, respectively, of Kazakh women spend their incomes on personal items, as against 30 percent from both the 40-50 and 50 and above age groups. Twenty-five and 35 percent of the 40-50 and 50 and above age group, respectively, take decisions based on product quality, whereas this percentage is at its mite in the below 40 age group. Conclusions – The buying behavior of Kazakh women consumers is revealed; the results proffer useful background information to formulate marketing strategies.

• Rajasekhara Mouly Potluri(Professor & Head: Department of Management Studies NIMRA Institute of Science & Technology) Corresponding Author
• Marina Abikayeva(Head of Master Programs Sector, Kazakh-British Technical University)
• Nelya Usmanova(Masters Program Graduate, 2009 Faculty of Economics & Finance, Department of Economics & Management, Kazak-British Technical University)
• Srilakshmi Challagundla(Assistant Professor, Department of Management Studies, Nimra Institute of Science & Technology)