The purpose of this study is to survey the wearing and purchasing situation related to brassieres between Korean and Chinese women and to analyze the differences among them. This study utilized a survey targeting 397 women in their 20's in Korea and China. The results were as follows: First, Korean women considered that their breasts are conical in shape, whereas Chinese women considered their breasts to have a flat shape. With regard to breast size, those of Chinese women are larger than those of Korean women. Moreover, Chinese women expressed a high rate of dissatisfaction with their breasts. Second, regarding the wearing condition of brassieres, while Korean women expected their brassiere to converge their breasts to the center, Chinese women expected their brassiere to support the breasts. It was found that many of them were dissatisfied with the shoulder straps and the center front wire. Third, in the results pertaining to the purchasing brassieres, although both Korean and Chinese Women mainly visited brand name stores to buy brassieres, compared with Chinese women, Korean women prefer to shop at home to buy the brassieres. In addition, they considered the compensation effect, size, activity, fabric and fit as the most important selection criteria when purchasing a brassiere.

I. Introduction
 II. Methods
  1. Data collection
  2. Questionnaire
  3. Data analysis
 III. Results and Discussion
  1. Breast type
  2. Wearing conditions of brassiere
  3. Purchasing condition
 IV. Conclusion
 References

• 정유쉔(한양대학교 의류학과) | Yu-Xuan Cheng
• 어미경(한양대학교 의류학과) | Mi-Kyung Uh Corresponding author