PurposeThemaingoalsofthisstudyare(1)tostudythe–informationsourcesusedthemostbycustomersofIslamicbanks;and(2)tocomparethiswithconventionalbankcustomers.
Researchdesign,data,andmethodology125Islamicbank–customersand125conventionalbankcustomersweresurveyed.Thestudyemployedtwoindependentsampletests.Additionally,anexploratorystudywasconductedtosupportthequantitative analysis.
ResultTheresultsshowthatIslamicbankcustomersuse–personalaswellasmarketinginformationsourcesmorein-tenselythanconventionalbankcustomers,althoughtheresultdifferenceswerenotsignificant.Specifically,customersofIslamicbanksusecertainpersonalresources(parentsandfriends)andmarketinginformation(marketers)intenselythancon-ventionalbankcustomers.
ConclusionThestudyrevealedthatfriendsandparentsare–themostimportantinformationsourcesfortheselectionoftheIslamicbank.Inaddition,basedontheresourcesused,Islamicbankingcustomerscanbeclassifiedastraditionalandreligiouscommunities.Therefore,themosteffectivecustomercommunica-tionswillbethroughIslamicgroupssuchasIslamicsocialin-stitutionsandIslamiceducationalinstitutions.

Abstract
 1. Introduction
 2. Literature Review
 3. Hypothesis
 4. Research Method
 5. Result and Discussion
 6. Conclusion, and Managerial Implication
 References

• HardiusUsman(ekolahTinggiIlmuStatistik)