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주유소의 가격결정전략 KCI 등재

The Pricing Behavior of Korean Gas Stations

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  • URLhttps://db.koreascholar.com/Article/Detail/307778
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대한안전경영과학회지 (Journal of Korea Safety Management & Science)
대한안전경영과학회 (Korea Safety Management & Science)
초록

Gasoline prices vary across Korea. Some gas stations charge higher prices, while others charge lower prices. In this paper, we try to find: why gasoline prices differ markedly across regions. We empirically estimate the determinants of gas prices by incorporating supply side factors as well as demand side factors into the empirical model. Empirical results show that both location-specific factors and store-specific factors affect gas prices. Concentration of competing stores, store brands, ownership of gas stations, and self-service availability influence gas prices. In addition, the availability of other customer services such as convenience stores, car wash, and auto repairs affects gas prices.

목차
1. 서 론
 2. 선행 연구
 3. 연구 방법
  3.1 표본 및 자료수집
  3.2 연구모형 및 변수 정의
 4. 실증분석
  4.1 기초 통계량
  4.2 추정결과
 5. 결 론
 6. References
저자
  • 조영진(한양대학교 응용경제학과) | Young Jin Jo Corresponding Author
  • 이지훈(세종대학교 경영학부) | Jee Hoon Lee
  • 윤충한(한양대학교 경제학부) | Choong Han Yoon