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천일염 이력추적제도에 대한 소비자의 인식 및 참여의도에 관한 연구 KCI 등재

A Study of Consumers’ Perception and Intention to Participation for Solar Salt Traceability System

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  • URLhttps://db.koreascholar.com/Article/Detail/310287
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水産經營論集 (수산경영론집)
한국수산경영학회 (The Fisheries Business Administration Society Of Korea)
초록

Concern about food safety among consumers is very high at the moment, because many problems related to food safety have occurred, such as Bovine Spongiform Encephalopathy (BSE). To improve consumers’ reliability about food safety issue, government in every country have tried to set various food policy, and the Korean government has also tried to set consumers at ease about their diet, for instance, food traceability system. The aim of this study is to define consumer perceptions and intention to participation for solar salt traceability system. As the results, consumers generally have positive perception about solar salt traceability system, and the study identifies that attitude, reliability and availability significantly influence intention to participation for solar salt traceability system.

저자
  • 서보원(경희사이버대학교 외식농산업경영학과) | Bo-Won Suh Corresponding author