Purpose – The purpose of this paper is to aim to stress the importance of doing business environment in South Korean economy. The theoretical justification is based on neo-institutional theories and new business management including Porter’s Model as main justifications of state intervention due to the market failures to promote a competitive environment of doing business. Research design, data and methodology – The methods to be taken is to provide a comparative performance analysis, and offer in terms of doing business and economic freedom sub-index complemented by Korean reforms diagnostics. Results – The main results underlined the key factors explain the success of business environment in South Korea such as: a simplified registration procedures, a target tax incentives, the removal of business barriers, the improvement of legislative and regulatory framework, target reforms, property right and technical norms, good governance and the quality of institution, a role of a well-functioning legal framework, a strong competition framework, and the transparency of regulation, etc. Conclusion – A competitive environment of doing business is based on the target national strategies, appropriate reforms responding to national needs and good governance system.

• Jihène Malek(University El Manar, Tunis, Tunisia) First Author