CONSUMER RESPONSE TO DISCLAIMERS IN DIGITALLY RETOUCHED ADVERTISEMENTS - koreascholar

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CONSUMER RESPONSE TO DISCLAIMERS IN DIGITALLY RETOUCHED ADVERTISEMENTS

Nadine A, Manfred Schwaiger, Charles R. Taylor, John P. Costello

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URLhttps://db.koreascholar.com/Article/Detail/314520

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.9-14

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

저자

Nadine A(Schirmer, Munich School of Management, Germany)
Manfred Schwaiger(Schirmer, Munich School of Management, Germany)
Charles R. Taylor(Villanova University, USA)
John P. Costello(Villanova University, USA)

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