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ANXIETY ABOUT FOOD CONTAMINATION: PSYCHOLOGICAL AND fMRI EVALUATION

Saeran Doh, Yul-Wan Sung
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/314523
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

This study examined psychological attitudes towards Japan’s food safety image when subjects were evaluated on their reactions to potential radioactive contamination of foods. Using a self-reporting questionnaire and functional MRI experiment we were able to verify that people demonstrated increased anxiety in the insular cortex of the brain.

키워드
food imageperceived riskpurchase intention SEMfunctional MR
저자
  • Saeran Doh(Miyagi University, Japan)
  • Yul-Wan Sung(Tohoku Fukushi University, Japan)