The objective is to explore how fashion websites affect consumers’ perception and evaluation of footwear. Mixed methodologies including eye-tracking experiments, field note and semi-structured interviews were conducted. According to our results, the relationship between pupil dilation and fixation count is related. Many participants were more concerned about the style and comfort of the product.

• Osmud Rahman(Ryerson University, Canada)
• Ryan Payne(Ryerson University, Canada)
• Gregory Allan(Ryerson University, Canada)