The aim of this study is to improve satisfaction with Namhae coastal landscape by analysing the image and satisfaction level that visitors have of Daraengyi village. The result of study is summarized as follows. According to the analysis of image and satisfaction, ‘harmony with nature and ecology (sea and mountain)’, and ‘cleanliness of travel destination’ were evaluated highly while ‘variety of several events’, and ‘appropriacy of education program’ got a low evaluation and ‘the satisfaction level’ was found to be high. The image and satisfaction with coastal landscape variables were; experience factor; familiarity factor; variety factor; scenery factor; service factor etc. The image and satisfaction factor of the target area was found to affect overall satisfaction. It was also found that overall satisfaction differed depending on use pattern (the reason of visit, the length of one’s visit and the repeat visit intention). To improve satisfaction with coastal landscape and induce revitalization, Daraengyi village should solve the problems highlighted by the five factors, and strive for the image improvement and management development.

• Daegon Kweon(Dept. of Landscape Architecture, Graduate School, Sunchon National University) Corresponding author
• Jeong Lee(Dept. of Landscape Architecture, Sunchon National University)