ACHIEVING COMPETITIVENESS IN AN EMERGING HERITAGE REGION; EXAMINING THE ROLE OF TRUST AS A CRITICAL ANTECEDENT TO HERITAGE TOURISM DEVELOPMENT

Claire McCamley

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ACHIEVING COMPETITIVENESS IN AN EMERGING HERITAGE REGION; EXAMINING THE ROLE OF TRUST AS A CRITICAL ANTECEDENT TO HERITAGE TOURISM DEVELOPMENT

Claire McCamley

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/314897

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.308-316

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

This paper examines the role of trust in emerging heritage tourism regions. The heritage tourism system is conceptualised as a supply chain; a series of interactions between key stakeholders in order to develop a composite tourist product. Trust is integral to the success of exchanges between key stakeholders, influencing competitiveness.

키워드

heritage tourism supply chain trust stakeholders competitiveness

저자

Claire McCamley(University of Huddersfield, UK)

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