MEDIATING EFFECT OF SELF-CONGRUITY BETWEEN COUNTRY PERSONALITY AND ATTITUDE TOWARD FOREIGN PRODUCTS IN AN EMERGING MARKET - koreascholar

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MEDIATING EFFECT OF SELF-CONGRUITY BETWEEN COUNTRY PERSONALITY AND ATTITUDE TOWARD FOREIGN PRODUCTS IN AN EMERGING MARKET

Murat Aktan, Paul Chao

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/314918

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.441-445

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

self-congruity country personality attitude toward foreign product emerging market country image

저자

Murat Aktan(Nevsehir Haci Bektas Veli University, Turkey)
Paul Chao(Eastern Michigan University, USA)

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